Smarter Web Company Expands Bitcoin Holdings with $12.1M Purchase, Reaching 2,650 BTC

Smarter Web Company Doubles Down on Bitcoin Treasury Strategy

The UK-listed Smarter Web Company, known as the nation’s largest publicly traded Bitcoin holder, has made another strategic move by purchasing 100 BTC worth $12.1 million, at an average price of $120,480 per Bitcoin.

This acquisition brings the company’s total Bitcoin holdings to 2,650 BTC, currently valued at $219.5 million.

The Bristol-based tech firm reaffirmed its long-term commitment to Bitcoin through its “10-Year Plan”, which focuses on converting treasury assets into BTC while leveraging capital markets for expansion when conditions align.

“We believe Bitcoin is the best asset the world has ever seen,”

said Andrew Webley, CEO of Smarter Web Company.

“As a public company, we can use capital markets to strengthen our balance sheet by accumulating Bitcoin.”

The company has reported impressive results so far in 2025 — achieving a 57,718% BTC yield and 50% growth in net asset value.

Exploring Distressed Acquisitions for Bitcoin Discounts

Smarter Web Company’s appetite for Bitcoin doesn’t stop there.

In a recent interview with the Financial Times, CEO Andrew Webley revealed the company’s intention to acquire struggling competitors to purchase their Bitcoin at discounted prices — a move reminiscent of strategic consolidations seen in traditional finance.

Despite recent valuation fluctuations, Smarter Web Company’s market capitalization briefly surpassed £1 billion during the summer and remains up 150% year-to-date, outperforming nearly every other firm in the FTSE 350.

Following a Proven Bitcoin Treasury Playbook

Smarter Web Company is following the same playbook pioneered by MicroStrategy in 2020 — converting corporate treasuries into Bitcoin to hedge against inflation and preserve value.

Similar strategies have since been adopted by Metaplanet (Japan) and Capital B (France).

According to Bitcoin Treasuries, Smarter Web Company now ranks 30th globally among public BTC treasury holders, ahead of American Bitcoin Corp, Microcloud Hologram, and HIVE Digital Technologies.

Within the UK, it remains the top Bitcoin treasury firm, followed by Satsuma Technology Plc, which holds roughly 1,140 BTC worth around $130 million.

Industry leaders believe this trajectory could make Smarter Web Company the dominant Bitcoin treasury player in the UK.

“There will be a dominant Bitcoin treasury company in every capital market,”

said David Bailey, CEO of Bitcoin Magazine.

Traditional Investment Platforms Remain Skeptical

Despite the growing corporate adoption, not everyone in the UK financial sector is convinced.

Hargreaves Lansdown, the UK’s largest investment platform, recently warned investors to avoid direct exposure to cryptocurrencies, stating that Bitcoin “has no intrinsic value.”

However, after the UK Financial Conduct Authority (FCA) lifted its ban on crypto exchange-traded products, the platform plans to allow “appropriate clients” to trade crypto ETNs starting in early 2026.

Final Thoughts

While traditional finance remains cautious, Smarter Web Company’s bold Bitcoin strategy signals growing institutional conviction in digital assets.

If successful, its long-term approach could redefine how UK corporations manage treasuries — and position the firm at the heart of the country’s evolving crypto economy.

Tags Crypto News